Bing Ads Marketing

Online Course
Price€ 27.00
Buy Now
Bing Ads

Bing has a bad reputation for marketers because everyone thinks that “the winner takes it all” and that’s Google as the worldwide number one search engine. Bing is the second one, but seen as “just the other search engine.”
But this is shortsighted: Bing has about 7 percent of the worldwide search engine market share, including over 20 percent of US desktop search market share. That’s a lot of market share you’re throwing away if you ignore it.

The good news, though, is that you don’t have to ignore it. Bing offers its own pay-per-click (PPC) marketing service that’s very similar to Google AdWords.

Learn how Bing Ads works. I’ll guide you through the fundamentals of search engine marketing, from starting your first search advertising campaign to optimization and managing your budget.

Section 1Module 1
Lecture 1Introduction to Bing AdsFree Preview

Lecture 2Why it's Time to Wake Up on Bing
Lecture 3How Bing Ads and Pay Per Click (PPC) Works
Section 2Module 2
Lecture 4Creating a Great PPC Campaign
Lecture 5Getting Started with Bing Ads
Lecture 6Advances Bing Ads
Lecture 7Why SEO for BING Matters
Section 3Module 3
Lecture 8Your Master Guide to SEO for BINGFree Preview

Lecture 9Extra Tips and Techniques for Better Success
Lecture 10Conclusion