People obstruct “re calling me a” copywriter but I’m not one. Not in the conventional sense.
I couldn’t write you a sales note. I don’t know how that stuff works.
I’ve never read a work on copywriting.
My hooks are different. I was addicted to watching American stand up humor and sit-coms from ages 8 to about 15. I bided up until 3 am every night.
I instinctively know how to write convicts that misdirect.
If I want to that is. Sometimes I don’t. Like today. I’m growing it to you straight-shooting.
Like a pear cider made from 100% pears.
I didn’t know it until very recently but in the copywriting macrocosm this is called a “pattern interrupt.”
Humour is the best pattern interrupt in the world.
You can literally attain person smile, laughter and even move a bit. That’s strong stuff.
We like to think of puns as like supernatural. But they’re not.
Jokes have formulas.
They’re an open secret.
My favorite parody formula is one of the most simple. It’s announced “The Reverse”.
Learn these and you’ll be able to write funnier, more delicious copy.
You may even become more fun at parties too.